:root{
  --paper:#f4efe6; --paper-2:#ebe4d6; --ink:#16130f; --ink-2:#3b352d; --mute:#6f665a;
  --hot:#ff4a1c; --hot-2:#ffd9cc; --line:#d9d0bf; --lime:#c8f169;
  --sans:'Bricolage Grotesque',ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif;
  --serif:'Instrument Serif',ui-serif,Georgia,serif;
  --mono:'JetBrains Mono',ui-monospace,SFMono-Regular,Menlo,monospace;
  --r:14px; --wrap:1160px;
}
*{box-sizing:border-box}
html{overflow-x:clip;scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{overflow-x:clip;margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.55;
  background-image:radial-gradient(rgba(22,19,15,.07) 1px,transparent 1px);background-size:22px 22px}
img,svg{display:block}
[hidden]{display:none!important}
a{color:inherit}
h1,h2,h3{margin:0;line-height:1.02;letter-spacing:-.02em}
p{margin:0}
em{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.01em}
.mono{font-family:var(--mono);font-size:.78rem;letter-spacing:.01em}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.center{text-align:center}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:var(--paper);padding:8px 12px;border-radius:8px;z-index:99}
.skip:focus{left:8px}
:focus-visible{outline:3px solid var(--hot);outline-offset:3px}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5em;font:600 1rem/1 var(--sans);text-decoration:none;
  background:var(--hot);color:#fff;border:2px solid var(--ink);border-radius:999px;padding:15px 24px;cursor:pointer;
  box-shadow:3px 3px 0 var(--ink);transition:transform .12s, box-shadow .12s;white-space:nowrap}
.btn:hover{transform:translate(-1px,-1px);box-shadow:5px 5px 0 var(--ink)}
.btn:active{transform:translate(2px,2px);box-shadow:1px 1px 0 var(--ink)}
.btn--sm{padding:10px 16px;font-size:.9rem;box-shadow:2px 2px 0 var(--ink)}
.btn--ghost{background:var(--paper);color:var(--ink)}
.btn--light{background:var(--lime);color:var(--ink);border-color:var(--lime);box-shadow:3px 3px 0 var(--paper)}
.btn--big{font-size:1.2rem;padding:20px 34px}

/* nav */
.nav{position:sticky;top:0;z-index:20;background:rgba(244,239,230,.86);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav__inner{display:flex;align-items:center;gap:24px;height:66px}
.logo{display:flex;align-items:center;gap:10px;text-decoration:none;font-weight:800;font-size:1.08rem;letter-spacing:-.02em}
.logo svg{width:30px;height:30px;background:var(--ink);border-radius:8px;padding:3px}
.logo svg circle{fill:var(--hot)} .logo svg path{fill:none;stroke:var(--hot);stroke-width:6;stroke-linecap:round}
.logo svg path.o{stroke:var(--paper)}
.nav__links{display:flex;gap:22px;margin-left:auto}
.nav__inner>.btn--sm{margin-left:auto}
.nav__links+.btn--sm{margin-left:0}
.nav__links a{text-decoration:none;font-weight:600;font-size:.94rem;color:var(--ink-2)}
.nav__links a:hover{color:var(--hot)}

/* hero */
.hero{padding:72px 0 64px}
.hero__grid{display:grid;grid-template-columns:1.25fr .9fr;gap:56px;align-items:center}
.status{display:inline-flex;align-items:center;gap:8px;background:var(--paper);border:1px solid var(--line);padding:7px 12px;border-radius:999px;color:var(--ink-2)}
.status b{color:var(--hot)}
.dot{width:8px;height:8px;border-radius:50%;background:#2fb344;box-shadow:0 0 0 3px rgba(47,179,68,.18)}
h1{font-size:clamp(3rem,7.4vw,6.2rem);font-weight:800;margin:22px 0 22px;letter-spacing:-.045em;line-height:.95}
h1 em{color:var(--hot);font-size:1.06em;letter-spacing:-.02em;display:inline-block;margin-top:.06em}
.lede{font-size:1.2rem;max-width:36em;color:var(--ink-2)}
mark{background:linear-gradient(transparent 58%,var(--hot-2) 58%);color:var(--ink);padding:0 .1em;font-weight:600}

.urlform{margin-top:30px;background:var(--ink);color:var(--paper);border-radius:20px;padding:18px;box-shadow:6px 6px 0 var(--hot);max-width:620px}
.label{display:block;margin:2px 4px 10px;color:#cfc6b6}
.urlform__row{display:flex;gap:10px}
.urlform input{flex:1;min-width:0;font:500 1.05rem var(--mono);background:var(--paper);color:var(--ink);border:2px solid var(--paper);border-radius:12px;padding:14px 14px}
.urlform input::placeholder{color:#9b9183}
.urlform input:focus{outline:none;border-color:var(--hot)}
.urlform .btn{box-shadow:none;border-color:var(--hot);border-radius:12px}
.urlform .btn:hover{transform:none;filter:brightness(1.08)}
.urlform__done{padding:10px 6px;font-size:1.05rem}
.urlform__done strong{color:var(--lime)}
.urlform__err{color:#ffb39e;margin:10px 4px 0}
.fine{color:var(--mute);margin-top:14px}

.hero__visual{position:relative;min-height:580px}
.card{background:var(--paper);border:2px solid var(--ink);border-radius:var(--r);padding:20px 22px;box-shadow:5px 5px 0 var(--ink)}
.tag{display:inline-block;background:var(--paper-2);border-radius:6px;padding:4px 8px;margin-bottom:12px;color:var(--ink-2)}
.tag--hot{background:var(--hot);color:#fff}
.card--before{width:82%;transform:rotate(-2.5deg);opacity:.9}
.card--after{position:absolute;right:0;top:250px;width:86%;transform:rotate(1.5deg);background:#fffdf8}
.feed{list-style:none;margin:0;padding:0}
.feed li{display:flex;justify-content:space-between;gap:12px;padding:8px 0;border-bottom:1px dashed var(--line);font-size:.95rem}
.feed li:last-child{border:0}
.feed i{font-style:normal;font-family:var(--mono);font-size:.8rem;color:var(--mute)}
.feed .zero{font-weight:700}.feed .zero i{color:var(--hot);font-size:1.4rem;font-weight:600;line-height:1}
.checks{margin:0;padding:0;list-style:none;counter-reset:c}
.checks li{counter-increment:c;display:flex;gap:10px;padding:6px 0;font-size:.95rem;font-weight:500}
.checks li::before{content:"✓";flex:none;width:20px;height:20px;border-radius:50%;background:var(--lime);border:1.5px solid var(--ink);font-size:.7rem;display:grid;place-items:center;margin-top:2px}

/* strip */
.strip-wrap{overflow:hidden;padding:14px 0}
.strip{background:var(--ink);color:var(--paper);overflow:hidden;border-block:2px solid var(--ink);transform:rotate(-1deg);margin:0 -20px}
.strip__track{display:flex;gap:42px;padding:16px 0;width:max-content;animation:marq 40s linear infinite;font-size:.95rem}
.strip__track span::before{content:"●";color:var(--hot);margin-right:42px;font-size:.6em;vertical-align:middle}
@keyframes marq{to{transform:translateX(-50%)}}

/* section heads */
section{scroll-margin-top:80px}
.h2{font-size:clamp(2rem,4.4vw,3.4rem);font-weight:800;letter-spacing:-.035em;max-width:20ch}
.h2 em{color:var(--hot)}
.eyebrow{text-transform:uppercase;letter-spacing:.14em;color:var(--hot);margin-bottom:14px;font-weight:600}
.eyebrow--light{color:var(--lime)}

/* how */
.how{padding:110px 24px 40px}
.steps{list-style:none;padding:0;margin:48px 0 0;display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:2px solid var(--ink)}
.steps li{padding:26px 26px 10px 0;border-right:1px solid var(--line)}
.steps li+li{padding-left:26px}
.steps li:last-child{border-right:0}
.steps h3{font-size:1.45rem;margin:12px 0 8px}
.steps p{color:var(--ink-2)}
.num{color:var(--hot);font-weight:600}

/* kit */
.kit{padding:90px 0}
.kit .h2{max-width:22ch}
.kit__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:44px}
.tile{background:#fffdf8;border:2px solid var(--ink);border-radius:var(--r);padding:24px;display:flex;flex-direction:column;gap:10px;transition:transform .15s}
.tile:hover{transform:translateY(-3px)}
.tile h3{font-size:1.3rem}
.tile p{color:var(--ink-2);font-size:.98rem}
.tile--wide{grid-column:span 2}
.tile--wide h3{font-size:1.7rem}
.tile--tall{grid-row:span 2;justify-content:flex-start}
.tile--full{grid-column:1/-1}
.tile--hot{background:var(--hot);color:#fff}.tile--hot p,.tile--hot .num{color:#fff}
.tile--ink{background:var(--ink);color:var(--paper)}.tile--ink p{color:#d7cfc1}
.week{display:grid;grid-template-columns:repeat(7,1fr);gap:6px;margin-top:10px}
.week span{background:#2a251f;border-radius:8px;padding:8px 6px;text-align:center;color:#a99f90;line-height:1.5;font-size:.72rem}
.week b{color:var(--lime);font-weight:600}

/* example */
.example{padding:40px 24px 100px}
.example__head{display:flex;flex-direction:column;gap:6px;margin-bottom:28px}
.note{color:var(--ink-2);margin-top:10px;display:flex;align-items:center;gap:10px;flex-wrap:wrap}
.badge{background:var(--ink);color:var(--lime);padding:4px 8px;border-radius:6px;font-weight:600;letter-spacing:.1em}
.tabs__list{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:14px}
.tabs__list button{font:600 .92rem var(--sans);background:transparent;border:2px solid var(--ink);border-radius:999px;padding:9px 16px;cursor:pointer;color:var(--ink)}
.tabs__list button[aria-selected=true]{background:var(--ink);color:var(--paper)}
.doc{background:#fffdf8;border:2px solid var(--ink);border-radius:18px;box-shadow:8px 8px 0 var(--ink);overflow:hidden}
.doc__bar{display:flex;align-items:center;gap:7px;padding:12px 16px;border-bottom:2px solid var(--ink);background:var(--paper-2)}
.doc__bar span{width:11px;height:11px;border-radius:50%;border:1.5px solid var(--ink);background:var(--paper)}
.doc__bar span:first-child{background:var(--hot)}
.doc__bar em{font-family:var(--mono);font-style:normal;margin-left:10px;color:var(--mute)}
.panel{padding:30px 34px 36px;display:grid;gap:12px;max-width:820px}
.k{color:var(--mute);text-transform:uppercase;letter-spacing:.1em;margin-top:8px;display:flex;gap:10px;align-items:center}
.count{background:var(--paper-2);border-radius:5px;padding:2px 6px;letter-spacing:0;color:var(--ink-2)}
.panel .h{font-size:1.5rem;font-weight:700;letter-spacing:-.02em;line-height:1.2}
.panel p{color:var(--ink-2)}
.score{display:grid;grid-template-columns:auto 1fr;gap:30px;align-items:center}
.gauge{--v:50;width:140px;height:140px;border-radius:50%;display:grid;place-content:center;text-align:center;
  background:radial-gradient(closest-side,#fffdf8 74%,transparent 75%),conic-gradient(var(--hot) calc(var(--v)*1%),var(--paper-2) 0);border:2px solid var(--ink)}
.gauge b{font-size:2.6rem;line-height:1;font-weight:800}.gauge small{font-family:var(--mono);color:var(--mute)}
.before{font-family:var(--serif);font-size:1.5rem;color:var(--ink)!important;text-decoration:line-through;text-decoration-color:var(--hot);text-decoration-thickness:2px}
.why{margin:0;padding-left:18px;color:var(--ink-2)}
.rewrite{border-top:2px dashed var(--line);padding-top:16px;margin-top:6px;display:grid;gap:8px}
.rewrite .h{color:var(--ink)}
.thread{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.thread li{border:1.5px solid var(--line);border-radius:12px;padding:14px 16px;color:var(--ink-2)}
.thread b{font-family:var(--mono);color:var(--hot)}
.mono-ish{font-family:var(--mono)!important;font-size:1.1rem!important;font-weight:600!important}
.subs{display:grid;gap:14px}
.sub{border:1.5px solid var(--line);border-radius:12px;padding:16px 18px;display:grid;gap:8px}
.sub .h{font-size:1.15rem}
.rule{background:var(--paper);border-left:3px solid var(--hot);padding:6px 10px;color:var(--ink-2)!important}
.ok{color:#2b8a3e;font-weight:700}

/* builders */
.builders{background:var(--hot);color:var(--ink);border-block:2px solid var(--ink);padding:80px 0}
.builders .h2 em{color:#fff}
.builders__inner{display:grid;grid-template-columns:1fr 1fr;gap:26px 60px;align-items:end}
.builders__inner .h2{grid-row:span 2}
.chips{display:flex;flex-wrap:wrap;gap:10px;list-style:none;padding:0;margin:0}
.chips li{background:var(--paper);border:2px solid var(--ink);border-radius:999px;padding:9px 16px;font-size:.95rem;font-weight:600;box-shadow:2px 2px 0 var(--ink)}
.chips li:last-child{background:transparent;box-shadow:none;border-style:dashed}
.builders__p{font-size:1.15rem;max-width:44em}

/* pricing */
.pricing{padding:110px 24px 90px}
.plans{display:grid;grid-template-columns:1fr 1.08fr 1fr;gap:18px;margin-top:46px;align-items:stretch}
.plan{position:relative;background:#fffdf8;border:2px solid var(--ink);border-radius:20px;padding:30px 26px;display:flex;flex-direction:column;gap:12px}
.plan h3{font-size:1.35rem}
.price b{font-size:3.4rem;font-weight:800;letter-spacing:-.04em}
.price span{font-family:var(--mono);font-size:.82rem;color:var(--mute)}
.plan__for{color:var(--ink-2)}
.plan ul{list-style:none;padding:0;margin:6px 0 18px;display:grid;gap:9px;flex:1;align-content:start}
.plan li{padding-left:24px;position:relative;font-size:.97rem}
.plan li::before{content:"→";position:absolute;left:0;color:var(--hot);font-weight:700}
.plan--hot{background:var(--ink);color:var(--paper);box-shadow:8px 8px 0 var(--hot);transform:translateY(-10px)}
.plan--hot .plan__for,.plan--hot .price span{color:#cfc6b6}
.plan--hot li::before{color:var(--lime)}
.ribbon{position:absolute;top:-14px;left:24px;background:var(--lime);color:var(--ink);border:2px solid var(--ink);border-radius:999px;padding:4px 12px;font-weight:600}
.pricing .fine{margin-top:30px}

/* tool */
.tool{background:var(--ink);color:var(--paper);padding:90px 0}
.tool__inner{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center}
.tool p{color:#d7cfc1;font-size:1.1rem;margin:18px 0 26px;max-width:32em}
.h2--light{color:var(--paper)}
.tool .eyebrow{font-size:.78rem;margin:0 0 14px;color:var(--lime)}
.roast{background:#0d0b09;border:1.5px solid #3b352d;border-radius:16px;padding:22px;font-size:.88rem;display:grid;gap:12px}
.roast p{margin:0!important;font-size:.88rem!important;color:#d7cfc1}
.roast__url{color:var(--lime)!important}
.r{color:var(--hot)}.y{color:#ffc53d}.g{color:var(--lime)}
.roast__cursor{animation:blink 1s steps(1) infinite;color:var(--lime)!important}
@keyframes blink{50%{opacity:0}}

/* faq */
.faq{padding:100px 24px 60px;display:grid;grid-template-columns:.7fr 1.3fr;gap:50px;align-items:start}
.faq__list{border-top:2px solid var(--ink)}
details{border-bottom:1px solid var(--line);padding:4px 0}
summary{list-style:none;cursor:pointer;font-weight:700;font-size:1.18rem;padding:18px 40px 18px 0;position:relative}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";position:absolute;right:4px;top:12px;font:400 1.8rem var(--mono);color:var(--hot);transition:transform .2s}
details[open] summary::after{transform:rotate(45deg)}
details p{padding:0 0 20px;color:var(--ink-2);max-width:40em}

/* final */
.final{padding:60px 24px 110px;text-align:center;display:grid;gap:30px;justify-items:center}
.final h2{font-size:clamp(2.4rem,6vw,5rem);font-weight:800;letter-spacing:-.045em}

/* footer */
.foot{border-top:2px solid var(--ink);background:var(--paper-2);padding:30px 0}
.foot__inner{display:flex;align-items:center;gap:24px;flex-wrap:wrap}
.foot__addr{color:var(--mute);font-size:.88rem;flex:1;min-width:260px}
.foot__links{display:flex;gap:18px}
.foot__links a{font-weight:600;font-size:.92rem}
.logo--foot{font-size:1rem}

/* responsive */
@media (max-width:960px){
  .hero__grid{grid-template-columns:1fr;gap:40px}
  .hero__visual{min-height:0;display:grid;gap:18px}
  .card--before,.card--after{position:static;width:100%}
  .card--after{transform:rotate(1deg)}
  .kit__grid{grid-template-columns:1fr 1fr}
  .plans{grid-template-columns:1fr;max-width:520px;margin-inline:auto}
  .plan--hot{transform:none}
  .tool__inner,.faq,.builders__inner{grid-template-columns:1fr;gap:30px}
  .builders__inner .h2{grid-row:auto}
  .tile--tall{grid-row:auto}
}
@media (max-width:680px){
  body{font-size:16px}
  .wrap{padding:0 18px}
  .nav__links{display:none}
  .nav .btn--sm{margin-left:auto}
  .hero{padding:40px 0 48px}
  h1{font-size:3.4rem}
  .lede{font-size:1.06rem}
  .urlform{padding:14px;box-shadow:4px 4px 0 var(--hot)}
  .urlform__row{flex-direction:column}
  .urlform .btn{width:100%}
  .steps{grid-template-columns:1fr}
  .steps li,.steps li+li{padding:22px 0;border-right:0;border-bottom:1px solid var(--line)}
  .how{padding:80px 18px 20px}
  .kit{padding:70px 0}
  .kit__grid{grid-template-columns:1fr}
  .tile--wide{grid-column:auto}
  .tile--wide h3{font-size:1.4rem}
  .week{grid-template-columns:repeat(4,1fr)}
  .example{padding:30px 18px 80px}
  .tabs__list{flex-wrap:nowrap;overflow-x:auto;padding-bottom:6px;margin-inline:-18px;padding-inline:18px;scrollbar-width:none}
  .tabs__list button{flex:none}
  .panel{padding:22px 18px 26px}
  .score{grid-template-columns:1fr;gap:18px}
  .gauge{width:110px;height:110px}.gauge b{font-size:2rem}
  .panel .h{font-size:1.25rem}
  .doc{box-shadow:5px 5px 0 var(--ink)}
  .builders{padding:60px 0}
  .builders__p{font-size:1.05rem}
  .pricing{padding:80px 18px 70px}
  .tool{padding:70px 0}
  .faq{padding:70px 18px 40px}
  summary{font-size:1.06rem}
  .final{padding:40px 18px 80px}
  .btn--big{font-size:1.05rem;padding:17px 26px}
}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}

.rulecheck{list-style:none;margin:auto 0 0;padding:14px 0 0;border-top:1.5px dashed rgba(255,255,255,.5);display:grid;gap:8px}
.rulecheck li{display:flex;gap:8px;color:#fff;font-size:.78rem}
.rulecheck li::before{content:"?";flex:none;width:18px;height:18px;border-radius:50%;background:#fff;color:var(--hot);display:grid;place-items:center;font-weight:700}
.rulecheck li:last-child::before{content:"!";background:var(--ink);color:var(--lime)}

.doc__body{display:grid;grid-template-columns:1fr 250px}
.doc__main{min-width:0}
.files{border-left:2px solid var(--ink);background:var(--paper);padding:26px 20px;display:flex;flex-direction:column;gap:10px}
.files__h{font-weight:600;color:var(--ink)}
.files ul{list-style:none;margin:0;padding:0 0 0 12px;border-left:1px dashed var(--line);display:grid;gap:7px;color:var(--ink-2)}
.files li::before{content:"└ ";color:var(--mute)}
.files__note{margin-top:auto;color:var(--mute)}
@media (max-width:960px){.doc__body{grid-template-columns:1fr}.files{display:none}}

.hp{position:absolute!important;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden}
.urlform .btn[disabled]{opacity:.7;cursor:progress}
.fine a{color:inherit}

/* legal pages */
.legal{max-width:760px;padding-top:64px;padding-bottom:90px}
.legal h1{font-size:clamp(2.4rem,6vw,3.6rem);font-weight:800;letter-spacing:-.04em;margin:0 0 10px}
.legal__date{color:var(--mute);margin-bottom:28px}
.legal__lede{font-size:1.15rem;background:#fffdf8;border:2px solid var(--ink);border-radius:var(--r);padding:18px 20px;box-shadow:4px 4px 0 var(--hot);margin-bottom:10px}
.legal h2{font-size:1.35rem;margin:34px 0 10px;letter-spacing:-.02em}
.legal p,.legal li{color:var(--ink-2)}
.legal p+p{margin-top:10px}
.legal ul{padding-left:20px;margin:8px 0;display:grid;gap:6px}
.legal a{color:var(--ink);text-decoration-color:var(--hot);text-underline-offset:3px}